Archive for March, 2009

Putting the Instant back into Instant Follow Up Emails

Home Office Pro’s powerful contact management system allows you to send instant follow up emails to your prospects using provided and editable templates.

Now, you can save your version of the instant follow up email template and use it each time you send that email!

You will no longer have to add your edits and personalization to the Instant Follow Up email each time you want to send it.  You will be able choose if you want to send your version of the email or the template version, which you can again edit and save as your new custom default.  This new feature will be available the first time you send an instant email to a prospect.

For teams who have opted to use HTML Instant Follow Up Emails with Home Office Pro’s Team Signature and Team Banner features will also now be able to use an HTML editor when editing the Instant Follow Up Emails.  This will allow you to add in HTML elements such as images and font colors.  You will also be able to attach document files (.doc or .pdf and up to a certain size limit) to the instant email!  If you are a Team Founder and would like to add HTML Instant Email capabilities, along with the Banner and Signature features, please contact us!

Comments

Enhance your Marketing with Footprint Analytics and Ad Tracker

Home Office Pro has two new advanced marketing features that will help you to track your prospect’s activities and monitor your marketing efforts.

Keep track of your prospects’ activities on your website with Footprints!

Home Office Pro’s Footprint Analytics feature will show you what your prospects are viewing on your website and how long they viewed each page.  It will even show you what they viewed on your website before they became a lead in your members area.  As your prospect continues to view features, videos and pages on your team website, their footprint information will be automatically updated.  This will allow you to see if your prospects are following through with your invitation to view special prospecting areas of the website, such as a promotional video or guest area.

Create multiple marketing campaigns and track each campaign’s success!

With the Ad Tracker, you can create multiple marketing links for your website to use in your various marketing campaigns.  You can even point your marketing links to different pages of your website, such as a Welcome Page, About Me page or Contact Me page if they are part of your replicating website system.  This will allow you to see which of your pages are the most effective at grabbing a prospect’s attention and driving them to fill out your capture form!

The Ad Tracker  also allows you to do Split Testing campaigns!

Split Testing will point one promo-code marketing link at multiple pages on your website.  Each time a prospect hits the link, they will be shown one of the Split Test pages you have selected. Once you find the most effective page for your marketing campaign, you can remove the split tests and focus your marketing efforts.

You can immediately see the results with the built in hit tracker!

For each marketing link, it will let you know how many hits you received and how many of those hits filled out your capture form to become leads in your back office.  For each Split Testing campaign, you can view a total number of hits and leads, and you can also break down the statistics per page that you split tested.  This will show you which of your pages is the most effective.

Home Office Pro’s Ad Tracker and Footprint Analytics will help you to improve your marketing, focus on what works and track the results prospect by prospect.

Click Here to watch a short introduction video
Click Here to watch an in-depth training video

Comments